Creating unique stories requires creativity. You might think it’s a task – but with the right research, understanding, and a basic framework, you’re good to begin. The hard part of it? Finding a Catchy Headline. This is fundamental – 80% of your visitors will read your headline – but only 20% will go on to finish the article. So, you can understand what a game-changer it is.
BUT NOT TO WORRY! We got your back and we are going to simplify it. There’s no such thing as a free lunch, but this one costs just pennies.
Here’s how it works:
#1 Be Informed about your Target Audience:
The first step towards creating content is to know your audience members. You need to know what you are selling to whom – this would help you to resonate with them. When you are in sync with them, your brand, your product, and your advertising tend to improve and grow!
If you are an Interior Designing firm, you need to post and think of ideas which resonate with renovation, home décor, art and aesthetic aspect of it. You need to ensure your customers find the interior of a building appealing to the eye and healthy. This is what sells!
In other words, you need to sell your service to your customer and ensure they find it aesthetic!
How would you do that? Simple. Follow the latest trends, taste and preferences, likes and dislikes – and you are good to go!
#2 How Do You Write THE Headline?
Statistically speaking, 8 out of 10 people will read the headline and the remaining shall read the rest. What does this say? A lot should go into the thought process when you frame your headline!
Research trigger words – you need to know what makes the customer’s click the blog. Use words like, free, essential, now, effortless! We would suggest to go even deeper – find words that are part of your industry and market.
#3 Data and Numbers On Your Headlines
Implementing data and numbers on your headlines is an effective way to generate more clicks. Why a number is better compared to a word? It’s simple to understand – numbers enhance the content and readers tend to scan it better. It’s said that the brain seems to believe odd numbers more than even numbers. Odd numbers also seem to help people tocomprehend and remember information more easily. Do stick to small numbers, readers can recall it better.
#4 Use Call To Action:
Writing an effective headline is not just enough – remember clickbait is also a key component. Get the attention of your customer base – make sure they follow what and where you want them to.
Getting the attention of your customers is not as easy as everybody believes it to be. A person’s attention span is 8.25 seconds. Convince your customers – you need to tell them that your article is worth their time.
Follow the 4 U’s and U will be fine:
#5 SEO and Headlines:
Search Engines have become sophisticated in the past few years – the evolution and advancement of technology are paving the way for new and better beginnings. You need to type in words – tag words that would ensure the search bots lead your customer base to your article.
Think of the example given in #1, when you create a blog for Interior Designing – your tag words would be “home décor”, “furniture”, “design”, “renovation”… am I right? Your clickbaitheadline, “#7 is THE change to make to your Décor”.
Link these words to your blog and with the approval of your SEO Strategist – be ready to lure customers with your content!
Learning the art of crafting effective headlines might take a while, but when you get the hang of it – there is no going back.
You can hire the services of our digital marketing agency to assist you to write effective headlines. CAMS Infotech offers comprehensive digital marketing services tailored to suit your business’ requirement and budget. Our digital marketing company offers services in Digital Solutions, Web Solutions, Mobility Solutions, and Quality Assurance.
The marketing whizzes at CAMS Infotech have solutions to your challenges at their fingertips. Speak to one of them today!