Pothys is a leading chain of textile showrooms in South India. Their undisputed reputation stems from the constant dedication to provide the most high-grade quality that is exclusive with diverse clothing options and unmatched customer service.
Pothys
Case details
Client name:
Pothys
Category:
Ecommerce, SEO
To increase Pothys website traffic and conversions on the e-commerce website
The traffic to the website laid stagnant for 5 years. There were on-page issues to be fixed, the content on the website and the product pages were to be re-written. We made a complete website analysis using our effective Search Engine Optimization services. We worked from scratch by efficient active keyword research, fixing the on-page errors, improving the site load time, switched over to the HTTPS, increased quality back links, and earned natural links for Pothys e-commerce website.
We’ve achieved an increase in Click Through Rate (CTR) of 0.73%, which generated several new sales. The number of clicks increased by 11,492 in one month. In the campaign’s inaugural month of activity, we worked on fixing the On-Page errors which lead to an increase in the number of clicks, surpassing the client’s target. February 2018 saw post-click revenue produce a Return on Investment (ROI) of 272%.
“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we’re their top priority.”