NCC urban Infrastructure limited is a subsidiary of NCC limited and is one of leading infrastructure companies in India with an experience of more than 3 decades of construction expertise in executing the projects on turkey basis with an annual turnover of more than 8500 crores, having PAN India operations.
The campaign was to generate leads for their project “Temple Trees” in Keelkatalai, Chennai. We devised “Book a Site Visit” Campaign to generate leads for the Project Temple Trees.
We started with building a brand funnel for the campaign. We created a video ad with various images of the project, its facilities, the inside pictures of the flat showcased it to the Facebook audience. The Audience were first time home buyers, NRI’s of Tamilnadu, and people who are interested in Real Estate Investment.
We created an Ad with exciting Offer, which said that the spot booking will avail Gold coin gifts. The content told the story of pain, gain and the benefits which the audience will derive. We showcased the pictures of flat they will be buying in the ads.
Speeding up the sales: A separate help desk was set up to contact the customers from their NCC Urban Office. Our creative and the brand funnel helped to reach out to the right target audience. The primary were first time home buyers, IT Corridor people, and real estate investors.
