Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
Objectives
Pothys Textiles partners with CAMS Infotech to enhance their social media presence. The primary goals are:
– Increase brand awareness
– Drive customer engagement
– Boost online sales
– Enhance follower growth
– Improve online conversions
Initial Challenges
Before implementing the social media optimization strategy, Pothys Textiles faced several challenges:
– Achieving organic growth
– Encouraging customers to explore products on their website
– Increasing their follower base on various social media platforms
Research and Analysis
CAMS Infotech conducts thorough research and analysis to develop an effective strategy. This includes:
– Monthly competitor analysis to compare sales and online presence
– Trendsetting in concept presentation, product showcasing, and social media selling
Strategy Development
To address the challenges, the following strategies are developed:
– Creation of a detailed content calendar tailored to customer engagement and interests
– Use of a mix of content types such as behind-the-scenes (BTS) videos, product reels, stacks of sarees and dresses, creative model shoots, and styling tips
– Execution of themed campaigns for special occasions
– Exercise with various Influencer Marketing and PR teams for Fashion Events
– Organise and help with In-store Events and Outdoor shoots
Content Creation
The content creation process is diverse and strategic:
– Themes and concepts are planned monthly
– Personalized captions, hashtags, and scheduling are meticulously crafted to maximize engagement
– Plan and organise shoots regularly
– Post on all Social Media Platforms Daily
– Source the most asked Product for Stories
Tools and Techniques
Several tools and techniques are employed:
– SEO optimization and hashtag research
– Use of analytics tools for performance tracking
– Scheduling tools for timely content posting
– Partnerships with Meta for guided personal support and campaign optimization
Implementation Timeline
Team Involvement
The execution involves:
– CAMS Infotech’s in-house social media team
– Coordination with influencers for marketing campaigns
– Direct involvement and support from Pothys’ brand owners
Results Achieved
- Initially, Pothys Textiles used to see an increase of only hundreds of followers per month. Now, they experience a minimum increase of 4,000 to 6,000 followers monthly.
- Engagement rates have seen a significant boost, with likes and comments increasing by over 50%.
- Website traffic from social media has increased by 40%, leading to a 30% boost in online conversions.
- Specific themed campaigns have garnered over 1 million views and significantly increased customer interaction.
- Verification of Pothys' social media accounts was achieved organically, without any subscriptions or payments, enhancing the brand's credibility.
- Social media shops were set up to streamline the purchasing process directly through social platforms
- Commercial ads and awareness campaigns for Deepavali, Summer, New Year, Samudrika, etc., consistently achieve a minimum reach of 5 million, driving significant traffic and engagement.
- CAMS Infotech writes apt scripts and coordinates with influencers that align with the brand and campaign needs.
Additional Support
Client Feedback
Pothys Textiles expresses high satisfaction with the results, noting:
– Effective brand representation on social media
– Increased customer engagement and sales
– Positive feedback from customers about the engaging and diverse content
Conclusion
Lessons Learned
Key takeaways from the project include:
– Importance of a well-researched and dynamic content calendar
– Effectiveness of themed campaigns in driving engagement
– Value of ongoing competitor analysis and trendsetting
Future Plans
Based on the success of the current strategy, future plans include:
– Continued development of innovative content and campaigns
– Exploration of new social media platforms and features
– Further optimization of ad strategies and influencer partnerships
